When did cereal boxes get so cool?

When appealing to that millennial hipster market, you can't go wrong with Pentagram's nuanced touch, although arguably the colourfully random and in-your-face look of the Cereal Killer Café played a large part in its success over the years. That the shop has closed doors to its grown-up punters is ironic considering the rise of so-called 'adult cereals', and an increase in playful cereal boxes featuring idiosyncratic illustration work.